Design Process
Discover > Define > Ideate > Design > Develop > Deliver > Repeat
“Simplicity is not the goal. It is the by-product of a good idea and modest expectations.”
Paul Rand
Discover & Define
Empathy. Empathy. Empathy.
The first step to any project is to define and understand who your users are. This is the only way problems and opportunities can be framed in the right context.
At this stage, it’s important that product, engineering, and stakeholders have a shared understanding what success means to the users and the business.
QUESTIONNAIRES / INTERVIEWS / OBSERVATION / MEETINGS /IMMERSION / FINDING MEANING/ INTERPRET FINDINGS / IDENTIFY THEMES/ DEFINE INSIGHTS / FRAME OPPORTUNITIES / SET CHALLENGES
Ideate & Design
Let’s get our hands dirty.
Once the problems are clearly defined, it’s time to ideate. Design thinking is a must. Everyone (product, devs, business) must bring ideas to the table, be bold and should not be scared of getting weird. The more people are invested, the more they will contribute.
After amassing all that knowledge, we assess the success of these solutions based on predefined criteria and their practicality for users.
BRAINSTORM / JAM / SKETCH / WIREFRAMES / PROTOTYPES
Deliver & Evolve
From concept to reality.
The development and launch of a product can only be achieved through the coordinated effort of many.
Once a product is delivered, that’s when the stakes are real. Tracking user behavior, continuous integration and development are all necessary to ensure long-term success of the product and user satisfaction.
CI-CD / CAPTURE LEARNING / CELEBRATE ACHIEVEMENTS / DEEPEN ROOTS / SCALE UP / CHANGE LOGS / BUILD PARTNERSHIPS